2-Cool Promotions
was established in January 2000 by myself (Matt Sims)
and two other local DJ's (Wisey & J-S). At the time,
we were all struggling to get DJ work, and like all
up-and-coming DJ's, were desperate to promote our names
around the area. Frustrated at the lack of promotion
we were getting for ourselves as DJ's by the promoters
we were working for, we decided that the only way to
further our DJ careers was to promote ourselves, hence
2-Cool was formed.
After much discussion
and persuasion with the managers of the local bars,
we managed to get a one-off Thursday night at The Toad
on Camberley High Street, and so we put on a UK Garage
event called 'Future Generation'. The success of this
one-off night led to it becoming fortnightly, which
in turn led to securing several other nights at The
Toad.
Undoubtedly the most successful
of these has been ''Three Phase' on Tuesday nights,
which has been running every Tuesday since November
2000. The success of this night is down to a combination
of a varied music policy and good drinks promotions,
therefore attracting several different crowds. As well
as The Toad, we run a monthly UK Garage night at The
Royal Oak in Yateley, and regularly guest at many of
the area's other dance-music bars and clubs, including
The Quays, Bar Mambo, The Drink, Bojanglez, Bar Med,
Po Na Na's and The Matrix.
Most importantly of all though,
we are not 'just in it for
the money'. Being DJ's ourselves,
we know how hard it is to
try and make a name for yourself,
and so we treat the DJ's that
play for us as we would wish
to be treated ourselves, something
that most up-and-coming DJ's
will know is not what many
promotors do!
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